Year after year Christmas marketing campaigns need to get bigger and better than the year before to keep up with and stand out from your competitors and ultimately, boost your festive sales.
To help you do just that, we have put together a list of six of the best marketing ideas to boost your sales this Christmas.
Keep reading to find out more.
Spice Up Your Pay-Per-Click
… using seasonal keywords.
Pay-Per-Click (PPC) marketing is such an important revenue stream, especially for small businesses. But you’ll get left behind if you don’t adjust your keywords and bids accordingly at Christmastime.
Use tools such as Google Trends to see which words are the most popular at the appropriate times of the year and adjust your keywords accordingly.
This means that you can get your PPC ads in front of genuinely relevant consumers before the bid cost rockets as PPC efforts surge in time for 25th December.
After all, PPC is all about getting your business found for the right keywords at the right time.
It’s me again!
Even if you aren’t 100% sure what remarketing is, you’ve almost definitely seen it in action.
Remarketing or retargeting is a tool used to show targeted ads to people who have already visited or taken action on your website. It is frequently used by eCommerce sites that show you ads of items that you have previously viewed or added to your basket.
By using remarketing, you can target people who have already expressed an interest in your products or services to really get into their heads, so your business isn’t forgotten when they come to make a purchase.
The Early Bird Catches the Worm
Make the most of Halloween, Black Friday and Cyber Monday.
By getting your name out there before consumers even start to consider Christmas, you’ll naturally be at the front of their minds when they do come to shop and prepare for Christmas.
For example, you could offer them a discount when they sign up to your mailing list on Black Friday and then send them festive follow-up emails in the run-up to Christmas so you’re always on their mind.
First impressions count, so make the right one with seasonal greetings.
Update your imagery to offer your customers a warm welcome when they arrive at your website and social media platforms.
By doing so, you can make a great impression on potential customers and keep them coming back for more.
Signed, Sealed, Delivered
… by email, directly to your customers’ inbox.
Like remarketing, email marketing is an important revenue stream for many businesses – both online and in-store.
Consider using email marketing this Christmas to drive traffic to your campaigns and promotions, as well as to meaningfully connect with your loyal customers.
For example, you could send an email marketing campaign about a flash sale or an exclusive discount just for your mailing list. It can boost sales whilst making them feel special (this helps with customer loyalty).
When creating your Christmas email campaigns, don’t forget to get into the festive spirit and have fun. You can even use remarketing in your email marketing.
Don’t Stop at Christmas
Boxing Day and New Year are just around the corner. Maximise on the festive season by incorporating them both into your marketing campaign to keep your customers coming back, even when the Christmas lights have come down.
For example, offer free delivery on Boxing Day or send your customers New Year’s inspiration to keep them engaged.
Need help with your Christmas marketing this year? Get in touch with our team of marketing experts. From social media to search marketing, we have got you covered.