Halloween is one of our favourite times of the year – we love to have skele-fun and usually start laughing until we’re coffin.
We also know that key dates like Halloween are a great way to bring some magical exposure to your brand and put your customers under a spell.
This isn’t just witchful thinking. According to Statista, Halloween spending in the UK more than doubled between 2012 and 2019.
So, how do you take advantage of this market? We put together some spooktacular marketing ideas to get you started.
1. Haunt your customers with a retargeting campaign
Using Google Analytics, you can track visitors who have been on your website but didn’t complete the goals you were looking for.
Using a fun Halloween-themed retargeting campaign can lure them back to your website and get them to buy or get back in touch.
2. Swamp your social media with user-generated content
If you have a good following of loyal customers, you can use social media and the holiday season to stimulate your followers and ask for their content.
An example of this is if you are a door company with lots of followers, you could ask them how they decorated their homes for Halloween with your products in them.
This encourages engagement from your followers and provides a great portfolio of work to show your potential customers, and really gives them pumpkin to talk about.
3. Bewitch your customers with interactive content
93% of marketers agree that interactive content is useful in educating buyers. It can also be useful in drawing them in and engaging them with this new type of content generated by your business.
For example, if you are a local business, you could create a quiz about the spookiest locales whilst educating readers about your product and directing them to other areas of your website.
4. Get spooky on site
Seasonal displays of your product on-site can help draw customers to you.
If you aren’t a brick and mortar business or customers don’t come to you, why not try some content on social media about how you celebrate Halloween? This can inject some personality and humanise your social media content.
5. Get witchy on the web
If you are a mainly online business, why not decorate your website with some Halloween-themed displays that highlight your latest offers?
This sort of campaign can really get some eyeballs on your products and services.
6. Create some spooktacular videos
Video is a highly engaging form of content. When paired with the Halloween theme, it can exponentially increase the impact.
A way of doing this is to tap into your customers’ ‘fears’ and make them seem spooky while providing them with solutions.
For example, if you are a double-glazing company, you create a video that says; ‘Afraid you aren’t going to get your windows in for Christmas? Never fear, we still have availability!’
7. Lift your spirits with an event
This could be an online or virtual event and can be Halloween-themed or focused on a particular product or service. An event or networking company could even throw a Halloween party and get speakers to talk at an event.
8. Treat your customers to Halloween-themed giveaways
Everyone loves a spooky freebie, and giveaways or competitions can raise your profile and make your company more memorable.
This is especially true if you can relate it directly to your product or service. For example, if you are an aesthetics company, you could give away pens that look like needles.