An online presence for your business has become essential. Your website may be the first contact a potential customer has with your business, and as we all know, first impressions count. When you are looking for a new website there are two options; a template site or a bespoke website made specifically for your business. But what’s the difference and which is right for you?

Template Websites

A template website is a prebuilt site which you customise for your business. You can add your logo, text, images and colours. Template sites are perfect for start up’s and small businesses who require a simple website with basic functionality. Template websites can be built quickly so are very cost effective meaning they are ideal for those with a very limited budget.

There are a few limitations of template websites which you should be aware of. Templates can be customised but you won’t have total freedom. Limited editing ability can make applying the consistency of your brand fairly difficult as you will have to work within the template. One issue with templates is they may not be optimised for SEO (Search Engine optimisation) which could affect the ranking of your site. But for a new small business, a template site is a good place to start and grow from.

Bespoke Websites

Bespoke websites are tailor-made for your business by experienced Website Developers. If you require complex functionality specific to your business, you can provide a detailed brief of your requirements and a bespoke solution can be created. A bespoke site can grow and develop with your business as you evolve, meaning you won’t have to start from scratch every time you want an update.

Arguably the best thing about a bespoke website is that the design is completely unique. No other company will have anything that is similar to your website, making your business stand out from the crowd. You can design your bespoke website exactly how you want to ensure it perfectly matches your branding.

A bespoke website can take longer to build than a template site due to the custom development work. However, by choosing to work with a bespoke website company you will have unlimited access to their knowledge & experience, helping you to create the best website possible.

A new website from Brace

At Brace, we work to suit your budget and timescale. If you are a start-up or small business in need of a quick, low-cost website we can design a fantastic template site which will fit your requirements, simply get in touch today!

Our speciality is Bespoke websites. We have a great reputation of building quality sites for many businesses in Gloucestershire and beyond. Our team of designers, developers and SEO experts can create a tailor-made website for your business you’ll be proud of. Come and have a chat with our web & design team and see what we can do for you! Email hello@brace.co.uk or call 01452 729953