Have you ever sat in a meeting, nodded along, and quietly wondered, “Okay… but what does that actually mean for my business?”, you’re definitely not the only one. Marketing has always come with a lot of jargon. Recently, though, it’s taken on a life of its own. Search is shifting, AI tools are changing
Setting your digital marketing budget is one of the most important strategic decisions you’ll make for the year ahead. For many business owners, it can be challenging to balance ambition with realism, investing enough to drive growth without wasting budget on activity that doesn’t deliver. As competition across digital channels continues to increase, a clear,
You’re probably looking at your mantelpiece post-Mother’s Day thinking, “That looks a little bare of cards…” – but don’t worry, Father’s Day is just around the corner to fill those empty spaces. As role models that teach us valuable life lessons, what better way to show our appreciation for all that they do than by
Some people love it, others hate it. However, you can’t argue that Valentine’s Day provides a powerful revenue driver for so many businesses and brands. The social holiday allows brands to be creative in planning fun marketing campaigns to celebrate the day of love! “What Valentines Day means to me” With over 112 million being spent
The new year has started off with a bang for brand-new marketing trends and fresh techniques that are innovating online content and grabbing the attention of potential new clients and customers. From email marketing to social media, here are our top 10 favourites that will keep you inspired, profitable and one step ahead of your
As soon as Halloween is over, Christmas becomes the next big thing in the marketing calendar and the festive campaigns start to flood the media and our TV screens. I mean, it’s not Christmas until you see the Coca-Cola advert, right? In 2019, Christmas in the UK reached a total of £83.1 billion. With this
Every year, Black Friday becomes bigger and better for shoppers and one of the most important times of the year in the marketing calendar. In 2019, the UK spent a massive £5.6 billion on Black Friday sales and it is a perfect opportunity to promote your business! Whether or not you already have your Black
In 2019, UK shoppers spent an estimated £5.6 billion on Black Friday and Cyber Monday, with the average shopper spending just over £250. As the figures show, Black Friday and Cyber Monday are prime times for businesses to cash in on consumerism. But as it is so competitive, you have to get your marketing right