Have you ever sat in a meeting, nodded along, and quietly wondered, “Okay… but what does that actually mean for my business?”, you’re definitely not the only one. Marketing has always come with a lot of jargon. Recently, though, it’s taken on a life of its own. Search is shifting, AI tools are changing
Setting your digital marketing budget is one of the most important strategic decisions you’ll make for the year ahead. For many business owners, it can be challenging to balance ambition with realism, investing enough to drive growth without wasting budget on activity that doesn’t deliver. As competition across digital channels continues to increase, a clear,
Back in February 2020, Google announced that they would be taking web privacy to a new level, by phasing out every marketer’s favourite snack, cookies. (Well, third party ones.) Whether you love them, hate them or simply ignore them, cookies have played a vital part in all our digital lives. Just like their sweet namesake,
Top 5 Graphic design trends the marketing and graphic design team think will be big this year. With so many brands and businesses having to adapt in the past year, things are ever-changing, and it has become hard for people to take risks with the creative side of their business or organisations. In the context
Wouldn’t it be nice to have a marketing plan that runs smoothly? There should be a plan, system and process, so there will be no bumps along the way… With our marketing calendar, you can do just that. – Jump quickly to the calendar download. Our marketing calendar is a cost-effective solution because we have done
Citations are any place online where your business’s name, address and phone number (NAP) are listed. Citations are a key factor in improving your local search rankings, making them an important part of any local SEO strategy. So, if you want your business to be successful in your local area, citations are a must. There
What is Mobile SEO? Mobile Search Engine Optimisation (SEO) is the practice of optimising your website for users on smartphones and tablets. And, with the growth of voice search and other digital technologies, mobile SEO has never been so important. According to Statista, the number of worldwide mobile users is over 4.68 billion. And with
In 2019, Google is still proudly holding the top position for the most popular UK search engine. Last year the search engine site held a humongous 89.1% market share against other popular search engines such as Bing and Yahoo. So considering your Google Reviews will show up every time someone searches Google for your business
On 14th November 2018, Google released a brand new and enhanced version of the Google My Business app. This is yet another update from Google, who recently updated Google Maps to have a follow button for businesses. So, what does this mean for you, as business owners, and what has changed? In summary, business owners,