- Web Design
- Graphic Design
- Digital Marketing
Established in 1971 in Nivelles, Belgium, Gantrex has grown into a global market leader in the production, distribution, installation and maintenance of high quality crane rail solutions, with a focus on innovation, Gantrex has carved a path of excellence within the industry of high-quality crane rail solutions.
Gantrex’s previous website was limited in its scope of what it allowed the company to manage themselves, which meant they were reliant upon their precious service providers to make content changes and updates; a cumbersome model for a company such as this.
The inefficiency of this previous website revealed the need for an international website built with an internal customer support due to the international operations of Gantrex, necessitating a multi-lingual platform translatable into French, German, Spanish and Mandarin (standard Chinese).
While working with Gantrex, Brace Creative followed their strategy based on 3 pivotal pillars:
An unwavering commitment to continuous product development, with substantial annual investments.
Ensuring proximity to customers through highly skilled local teams.
A dedication to delivering top-tier solutions to ensure customer satisfaction.
By following this framework we were able to work as a partnership with a full understanding of what Gantrex does, and what values it upholds.
To address these challenges and align with the strategy, we developed their website in WordPress in order to create for them an easy to use and flexible content management system. The website was developed in a modular / component based methodology, fulfilling the requirement that the website was easy to update on the back end as it now allows the client maximum flexibility.
We leveraged WordPress to build a user-friendly, flexible CMS. The modular and component-based design enabled seamless back end updates, empowering Gantrex with content management flexibility.
We harnessed Advanced Custom Fields (ACF) to create flexible content layouts. This allowed Gantrex to incorporate custom components and tailor content, promoting creativity in their content and marketing endeavours.
We incorporated advanced elements, including:
A dynamic tabbed content block utilising Alpine JS and the history API.
A searchable product data sheet repository with filtering capabilities,
A downloads repository with custom search and filters based on taxonomies,
In alignment with Gantrex’s strategy, we integrated:
A corporate timeline showcasing Gantrex’s history.
An interactive location map powered by Alpine JS.
A dynamic ‘Our People’ section highlighting key team members.
A careers module featuring current vacancies, enhancing recruitment efforts.
A references page for users to explore past projects.
Division of the site into Ganntrex and Gantrex Ports, each with distinct branding and content.
Customised filters and search functionalities throughout the site, extending beyond WordPress norms.
To ensure the continued successes of the implemented solutions, Brace Creative provided the following aftercare:
As the partnership between Gantrex and Brace Creative resulted in the overhaul of a cumbersome online presence into a dynamic, multi-lingual platform, we followed on with that by providing SEO improvements to assist the launch and management of the new system.
The entire website is completely dynamic, meaning that every piece of content can be changed and customised by the Gantrex team. Therefore, our goal of giving back complete control to the client to manage all aspects of their own website was achieved.
The entire website is completely dynamic, meaning that every piece of content can be changed and customised by the Gantrex team. Therefore our goal of giving back complete control to the client to manage all aspects of their own website was achieved.
Overall, by aligning our technical and creative expertise with Gantrex’s strategic pillars, we provided a solution that not only streamlined content management but also enriched user experience and engagement.