How The Digital Markets Act 2024 affects website owners

The European Union has launched a new law, The Digital Markets Act 2024 (DMA) which also applies in the UK, and it is likely to make an impact on both marketers and businesses alike. This is because it has implications for many businesses and organisations with a website.  So what is it and how does

5 Quick SEO Tips for Start-ups + SMEs

Improving your business’ digital presence is key to gaining more leads and sales. Perhaps you’re in the process of developing your business’ website or you have just launched it. Either way, these five quick tips will help your customers find your business more easily online. 1. Optimise for local search Defining your target areas from

How to Leverage Your Business Rankings with Local SEO

Search engine optimisation (SEO) can be a complex topic for many business owners. It’s a big task and when you explore it in more detail and realise the more you can do, it can become a bigger task than when you started. That’s why most businesses hire a marketing agency that has the knowledge and

What’s the latest with social media? A/W 2022

It’s no surprise that social media saw a huge surge at the beginning of lockdown and still continues to thrive now. Whilst life has returned to some sort of ‘normal’, the growth of social media platforms are never-ending. Platforms such as Facebook, Instagram, Snapchat, LinkedIn and Twitter present fresh opportunities for brands to expand their

Brace’s Top 10 New Year Marketing Tips

2022 is coming up fast.  Like many other businesses, you may be planning your marketing strategy for the year ahead. You may also be looking for marketing ideas to end the year with a bang. Either way, our top 10 New Year marketing tips are a great place to start. 1. Get personal with your

New Year Marketing Ideas to Kick Start Your 2022

If you’ve not started your marketing plan for 2022 yet, don’t worry – there’s still plenty of time. From making the most of your customers’ festive spirit lingering to giving them a fresh start with a new product or service, the options are endless. To help get you started, we have compiled a list of

Brace’s Top 10 Christmas Social Media Marketing Tips

Christmas is such a time of joy and excitement for all of us, but if you happen to be in charge of social media, it can also be a bit of a challenging time. This can especially be true if you are looking to boost sales using social media during the holiday period. This is

9 Christmas Promotion Ideas for eCommerce Businesses

If you run a business, you’ll know that it is never too early to start planning for Christmas, especially as an eCommerce business. With this in mind, we have put together a list of ways to make the most of the holiday season to get you started. Here are 9 Christmas promotion ideas for eCommerce

The Brace Marketing Guide to Black Friday 2021

2021 seems to have sped by and suddenly we have found ourselves at the end of the year with key sales dates like Black Friday, Christmas, and New Year just around the corner. Making sure that you make the most of these events can be overwhelming and you may not quite know where to start.

8 marketing ideas for a fang-tastic Halloween

Halloween is one of our favourite times of the year – we love to have skele-fun and usually start laughing until we’re coffin. We also know that key dates like Halloween are a great way to bring some magical exposure to your brand and put your customers under a spell. This isn’t just witchful thinking.