Since the original announcement in May 2020, search engine marketers around the globe have been eagerly preparing for Google’s latest update: ‘Page Experience’. A new ranking factor is due to roll out in May 2021. So, what is page experience? Here’s what Google has to say on the matter: “The page experience signal measures aspects
2020 is finally over and following a long and eventful year, we thought we would give you our take on the top 5 predicted marketing trends for 2021. 1. Chatbots are moving towards resolving a larger majority of website enquiries through improved automation Amazon recently updated their artificial intelligence for their search bar, and many
Circle 2 Success is a well-known regional networking group based in Cheltenham, Gloucestershire. Before the pandemic, they offered face-to-face events where local business people could make useful and profitable connections. These networking events included lunches, drinks, dinners and even sporting events. What made them so exciting? Simple icebreakers, expert speakers, and the delivery of insightful
With so many businesses adding pop-ups to their websites, whether it be for Coronavirus notices or promotional discount codes, a lot of businesses are seeing a decline in their site’s performance. Negatively affecting user experience and therefore impacting SEO, pop-ups can have an adverse effect on your business. So, what is a pop-up and why
The world of Search Engine Optimisation (SEO) is ever changing and SEO in 2020 is no different. Recently, there have been some changes announced by Google that will come into effect in the next year. Sometimes, it can be difficult to understand what you need to know from these SEO update reports, which is why
Since the Coronavirus pandemic was declared, businesses across the world have been faced with unprecedented challenges. From temporarily stopping trading and furloughing staff to adapting the business to meet customer requirements during lockdown, so much has changed as a result of the Coronavirus, including search marketing. But what does the Coronavirus mean for SEO and
Google has announced the most impactful change we have seen in a while; the first wave of mobile-first indexing. Google has not yet issued an official date for when all websites will be indexed with the mobile-first algorithm, however, it’s important to optimise your website now to avoid suffering a drop in Google’s search rankings. What