What is SEO?
SEO is a digital marketing discipline involving various methods, both on the website itself and external sources. Such as, other websites that backlink to you (such as directories), social media marketing and trusted review sites, all in order to improve the search visibility of the website for certain keywords in search engines.
This is done by ensuring all areas where a website is judged are optimised to their full potential in order for search engines to rank the website favourably.
In order for your website to perform well, there are many core factors that need to be taken into consideration;
- Mobile friendly design,
- Easy to navigate structure,
- High-quality unique content,
- High-quality links from other websites,
- Social media activity (likes, comments, shares),
- Location and quality of websites linking to you.
These are just some of the hundreds of signals search engines use to determine rankings.
Here are all of the main onsite and offsite website ranking signals which determine how well a website ranks for search terms, taken from https://searchengineland.com
We have over 15 years of SEO experience assisting hundreds of local businesses in Gloucestershire and surrounding areas, improving their website's visibility in search engines such as Google. We have adapted our techniques over the years to get the best SEO results possible.