Freedom Day: Friend or Foe?

A quiet sense of unease, a buzz of excitement, and 483 days in the making, the highly anticipated “Freedom Day”, Monday 19th July is right around the corner. But how do people really feel about the end of lockdown?

On Monday 12 July, Boris Johnson confirmed the final stage of lifting lockdown restrictions would be going ahead next Monday. Signifying the end of social distancing measures such as face coverings, it is the day we have all been waiting for. Out of our homes and back to normality, whatever normality may be, it’s a welcome sign that there is in fact light at the end of this very long tunnel.

Whilst some are delighted that lockdown restrictions will no longer dictate their daily lives, others are scared for the removal of restrictions put in place to protect them. Whether they are part of a vulnerable demographic, caring for someone that is or simply anxious for change, “Freedom Day” brings fear to many for what happens next, particularly when it comes to the workplace.

At each and every step of lockdown restrictions being implemented and lifted, Brace Creative Agency has had an open door policy. If a member of the team doesn’t feel comfortable returning to the office, they are able to openly discuss it and figure out a plan of action that will work for them.

So how does Team Brace feel about “Freedom Day”? When asked about how they feel about lockdown restrictions coming to an end, this is what they had to say:

“I’m pleased to see the back of restrictions and to move forward and learn to live alongside covid. I really hope that people keep up with certain measures but will be happy to see the back of face masks”

– Gemma Bradbury

“I understand it was inevitable this was going to happen and we must move forward however I’m slightly apprehensive how the first few months will pan out”

– Chris Collins

“I am looking forward to the return of events and hoping that the easing will be done sensibly to mitigate the risk of another lockdown”

– Reece Cropley

“I am growing increasingly confident about going out, and I am finally thinking about making plans”

– Verity Knight

Having fully embraced remote working from the very start of the pandemic, hybrid working will be part of Brace’s operations going forward, offering the team the best of both worlds. Whilst it is exciting to return to a hive of creative activity at Brace HQ, it is understandable that people will be apprehensive. After all, it is a new “new normal”.

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