Over the past few months, you may have noticed a new feature appearing at the top of the Google Maps search results.
Google is now offering the option to advertise your business at the top of the Google maps results as an add-on to your current or future pay per click (PPC) campaign. Although this advancement is currently in beta (the testing stage), it's already pulling in some promising results. See an example below:
Location is key
Nearly one-third of all mobile searches are related to location, meaning these new ads are in the perfect position to gain you a higher click-through rate and potentially more visits to your place of business. This method will be great for businesses people often pop into, like restaurants and cinemas, however, through our own testing we have found an increase in conversions through a multitude of different industries, from builders to solicitors.
Google has also commented on the success of the new ad placements, displaying a promising statistic; "Based on early testing, some advertisers have reported increases in clickthrough rates of up to 20% compared to current text ads. We encourage you to start planning for this upgrade before it rolls out later this year." - Google
When should you invest?
The local ads are currently in beta and have only recently rolled out to the public, meaning the competition for ranking at the top is currently low and will grow dramatically over the next few months. So, there's no better time to invest than now as the lower the competition, the cheaper the bid, and the higher your return on investment (ROI) will be!
How do I start?
If you currently use our PPC service or are hoping to in the future, just give our team a call on 01452 729 953 and our team of PPC experts will get you ranking in no-time.