Thanks to the power of the internet, the world is quite literally at our fingertips - we can do almost anything with the click of a button. So whether you are sitting in your office in a suit or on your sofa in your pyjamas, you can work on your business’s marketing.
Not sure how you can improve your marketing from your sofa? Here are our top 5 ways that you can keep working on it from the comfort of your home:
- Upskill yourself.
Though this may not directly improve your marketing, it definitely helps you to understand it. If you have some free time on your hands, use it wisely and complete a marketing course or two. There are hundreds of free marketing courses out there, you just need to find the right one for you.
- Review performance.
With years of experience in digital marketing, we understand that it can be difficult for businesses to set aside the time to review campaigns once they are complete. It is one thing implementing a successful campaign, it is another to review its performance.
When looking to improve your marketing, reviewing the performance of your previous work is a great place to start. It allows you to understand what has worked well and what hasn’t, as well as getting to grips with your target audience.
Whether you use Google Analytics to review your website’s traffic or Facebook Ads Manager to analyse your social media campaigns, set aside some time to understand what works for your business and use this knowledge to improve future campaigns.
- Learn from your competitors.
Just like reviewing your own performance on previous campaigns, it is a good idea to look at your competitors and learn from what they have done too - the good, the bad and the ugly. Perhaps they have tried marketing channels that you haven’t or nailed their messaging on their latest email marketing campaign.
Whether it has worked for them or not, learn from your competitors’ marketing. As Pablo Picasso once said: “good artists copy, great artists steal”. If someone has a good idea, improve it and make it your own to help market your business.
- Communicate with your customers.
When promoting your business and trying to meet those all important sales targets, it can be easy to focus on acquiring new customers and letting your old or existing customers take a back seat. Now is the perfect time to improve communication with your existing client base to maintain it for years to come and potentially even upsell them in the process.
- Be prepared and get planning for the future.
Even if business may be quiet at the moment, it won’t always be like this. Get planning your future campaigns and be prepared for when business starts to pick up again.
Make sure your mailing list is up to date, your website works well and you understand your business objectives to make your marketing the best it can possibly be whilst you have the time to reflect and do all the tasks you usually put off because you are too busy.
We hope our top 5 ways to improve your marketing from your sofa help you. If you’d like any more support from our marketing experts, please don’t hesitate to get in touch. Give us a call on 01452 729 953 or drop us an email at firstname.lastname@example.org.