Search engine optimisation (SEO) can be a complex topic for many business owners. It’s a big task and when you explore it in more detail and realise the more you can do, it can become a bigger task than when you started. That’s why most businesses hire a marketing agency that has the knowledge and experience to optimise a business website. Investing in a marketing agency that has the knowledge and experience is a worthwhile venture due to its long-lasting benefits.
Search engine optimisation can benefit the business in many different ways, such as increased traffic and sales leads but most importantly it makes sure your website is visible when someone searches for something you offer or provide.
Keep on top of keywords
Keyword research is an essential part of your SEO strategy. Your keywords should be embedded throughout your website pages and when you create content this should be a primary focus.
You should remember that every page has page-specific keywords. It’s important to note that each page should have a different keyword as you run the risk of keyword cannibalisation. This in turn will negatively affect your SEO performance.
Focus on your rankings
A bit like the point before, successful SEO requires you to target keywords that are genuinely relevant to your business.
You should decipher between two keywords and choose the one most relevant to be the primary keyword for that page. Your thought process should always be: ”If your customers search for that keyword, would your product or service be of interest to them.”
If the answer is no, then be sure to avoid using that keyword as it provides a high bounce rate as is deemed irrelevant to the content. You may also find your business dropping places on the search engine because of poor user experience. Once you have your keywords narrowed down, you can focus on ways to improve your rankings. This can include creating relevant, helpful keyword-rich content, optimising links, improving your page loading speed and using clean focused URLs
Update your meta title and description
If you’re reading this, you probably already know what meta title and descriptions are. They are the snippets of text that represent your website on search engine results pages—those tiny pieces of information visible to anyone who searches for your business.
But did you know that, even though they’re so small, meta titles and descriptions are actually really powerful? That’s because search engines like Google use them to learn more about your website and the individual pages on it. The more accurate and relevant your meta titles and descriptions are, the more likely it is Google will consider your website a good match for someone’s search query.
So how do you make sure your meta titles and descriptions are up-to-date? If you have a website with a lot of pages, it can be difficult to keep track of each one. The key is consistency: make sure every page has an up-to-date meta title and description that includes one or two keywords related to the topic of that page. It is important that these meta titles and descriptions are optimised (SEO) while also appealing to users and encourage them to click through to your website.
Use Brace Creative Agency to help with your SEO, we have years of experience with our multitude of clients, we can help you avoid trial and error stages adhering to best practices
Monitor and increase your backlink profile
One of the most important aspects of a successful business is trust. We all prefer to use companies that have been recommended by someone we know and trust.
Backlinks are a great way to build this trust. A backlink is a link on somebody else’s webpage that leads back to your website (www.example.com). Google uses backlinks as one of its ranking factors when deciding where your business should feature in the search engine results pages (SERPs).
A strong backlink profile can be the difference between you and your competitor featuring on the first page of Google, especially if they have failed to optimise their own website for SEO purposes. To ensure you’re getting high-quality backlinks, you need to be monitoring which sites are linking to yours constantly. A low-quality backlink can be just as detrimental to your SEO strategy as a high-quality one can be beneficial.
Overall, there are many ways to boost your search engine results, however, the most important thing to note is that these are done properly and adhere to best practices
This is why it is worth investing in marketing experts like Brace Creative Agency, we will provide you with industry insights whilst keeping a strategy in place that is unique to you.
Get in contact with our SEO department on 01452 729 953 or drop us an email at hello@brace.co.uk.
