Marketing is an essential part of any business, and that includes your school.
Schools who embrace marketing and public relation devices, such as websites, social media, advertising and direct mail often have increased enrolments and improved community engagement. So while image is not everything… it’s certainly worth getting it right.
Why you can’t afford to ignore your school’s image:
- Healthy recruitment of students is essential in financing your school, and a strong brand and a positive, professional image will attract new students.
- There are strong links between a school’s image and the achievements of its students.
- A positive image allows you to attract and retain high quality staff, which can improve school success and the achievements of your students.
- Members of the community are hesitant to be associated with schools that have a poor public profile. With so much competition, a poor image will drive prospects away and through the gates of another school.
- Pupils on average have between 2 and 3 schools to choose from. It’s a competitive landscape so your school needs to ensure its presented in the best way.
At Brace, we have years of experience in marketing, design and branding to make your school the school of choice. As a full-service agency, we have the skills, knowledge and capabilities to provide comprehensive and complete marketing for your school.
So how can we help?
A strong brand…
A school’s brand is their finger print; a unique stamp which allows you to be identified and remembered. With so many schools rated outstanding, your brand is your chance to differentiate yourself and communicate the core values of your school which make you stand out from the crowd. Our branding experts can work with you to either refresh your existing brand or undertake a complete brand overhaul with our rebranding workshop. We can align your image with your values and beliefs, and find the best way of communicating this to parents, students and the community.
A bespoke website…
A website which reflects your values and promotes your key messages to prospective parents is important for attracting talented students to your school. Not only this, your website should provide a wealth of information and resources for your current students, parents, governors and the local community.
We have worked with many different schools, nurseries and learning providers. Trinity Primary is a great example of a professional, colourful primary school website which communicates the school’s values and beliefs.
For The Crossways Schools, we designed and developed a bespoke after-school/breakfast club booking system for parents to use. We can create bespoke functionality to suit your requirements in order to build a website which works for you and helps with the smooth running of your school.
Beautifully designed print work can help your school to stand out and make a lasting impression on prospective parents.
We understand that schools have a wide variety of print needs across the academic year; a prospectus to showcase your school, flyers for open days and to promote events, leaflets detailing Ofsted outcomes, and newsletters to share news with parents. Our graphic design team can create bespoke publications, tailor made for your brand. As experienced print managers, we can work to very short timescales to meet tight deadlines or last-minute requests, yet never fail to deliver on quality.
Professional stationery shows the level of attention to detail your school shows. We can design letterheads, envelopes, compliment slips and business cards to be in keeping with your brand and give you a professional edge.
Stand out with marketing tools…
You need to impress parents but first you need to catch their eye. We can design and supply a wide range of different marketing tools including pull-up banners, large posters for displays and external banners to display outside your school.
Talk to Brace…
If you think your school is in need of marketing assistance, get in touch with the Brace team today. Arrange a no obligation meeting with our marketing experts to discuss your needs and ambitions and find out how we can help you. Call our team on: 01452 729 953