If you've not started your marketing plan for 2022 yet, don't worry - there's still plenty of time. From making the most of your customers' festive spirit lingering to giving them a fresh start with a new product or service, the options are endless.

To help get you started, we have compiled a list of some great New Year marketing ideas to kickstart your business in 2022. Keep reading to find out more.

Send a New Year Email

When it comes to New Year's marketing ideas, there is nothing simpler than sending an email. There’s no better way to bring in the New Year than by wishing happiness to the people you care about, especially your customers.

Although, your customers will get so many New Year emails. This means that you have to make yours personalise so you stand out and create authentic interactions with your audience.

Welcome the New Year on Social Media

Social media marketing is definitely one place where you cannot miss out on in the New Year. You want to get your brand noticed all over social media platforms, engage with your customers and create a conversation. Do this by creating unique content that captures people's attention and showcases your brand in the best light possible.

Make a 2022 Calendar

One of the very best New Year's marketing ideas is to make a marketing calendar for the coming year.

We recommend creating a customised calendar that allows you to promote your business whilst engaging with customers and celebrating important dates and occasions that are relevant to your business.

Launch New Products/Services

One of the most popular New Year's marketing ideas for businesses is to launch new products or services at the start of a New Year.

A fantastic marketing idea for this would be to run a strong multi-channel marketing campaign throughout December, which will eventually lead to the product launch on 1st January.

This post-midnight sale can be a great way to sell your new product/service because of the buzz and hype you've generated around its launch.

Showcase Your Brand's Values

Each and every business is different - from the unique service they offer to their brand values. A brilliant way to make your brand stand out is to showcase your brand values, highlighting who you are, what you do and more importantly, why. This builds trust with customers and attracts potential customers that share your brand's values.

trust process flow chart

From web design and development to digital marketing, we are passionate about supporting businesses in their journey to be the best they can be. Get in touch with our team today to find out how we can transform your business. Give us a call on 01452 729 953 or drop us an email at hello@brace.co.uk.