Active Trade Frames

The Client

Active trade frames are a small family business that has grown out of a long-standing history in the window industry dating back to the 1980s, based in Gloucester they have been trading for over 30 years. Ray the founder of Active Trade Frames began his early career in window fabrication, management, and installation. He later moved onto regional sales. Ray’s son Jamie joined the business in 2015 and it quickly evolved requiring a larger premise on Innsworth technology park since taking on additional staff growing the business to trade with loyal customers

The Branding

Active Trade Frames wanted a fresh approach to their new identity which reflected how the business was now employing the next generation. The full rebrand consisted of a new website, stationery, van graphics and workwear to ensure consistency and brand awareness across all platforms. We used new fonts, colours, images and styling to build on a professional look that is easily recognisable with their customers.

The Website

The client originally came to us to improve their website presence and to produce an online offering, before coming to us Active Trade Frames had a website, however, it wasn’t mobile responsive and didn’t showcase their professionalism. They want to achieve a sleek new website that unveiled a modern look. We added product catalogues to the website for customers to download, as well as adding calls to action to build on their online presence encouraging people to book with Active Trade Frames.

The Print

To continue their re-brand, our graphic designers designed and produced business cards, van graphics and stationery for Active Trade Frames. Their new business cards reflect the same styling of all their new marketing materials, as well as their van graphics and stationery providing brand consistency across all their marketing platforms.


Sarah at Brace completely exceeded our expectations with the initial brief on our first meeting. She and her team have completely transformed our company image by redesigning our logo, creating a professional website and eye-catching vehicle signage. With their best advice, we now have more of a social media presence, which has already bought with it new leads. We trusted Brace to sharpen our look and they delivered.

– Active Trade Frames

Our Work