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Allstone Speedy Skips

The Client

Allstone Speedy Skips are a Gloucester-based, family-run firm who have been trading for over 30 years in the local Gloucestershire area. They have grown from a sand and gravel supplier into one of the largest fully licensed waste transfer station, skip hire, and stockist of sand, gravel, and aggregates. Providing services to both the public and private sectors, they are one of the best-known companies in Gloucestershire and have been our loyal customers for some years.

The client originally came to us to improve their website presence and to produce an online offering however the relationship has evolved over 7 years where we have become their digital partners. As the company encompassing both Speedy Skips and Allstone, they wanted to ensure that both sides of their business could benefit from our expertise. They had also recently heavily invested in a new system for waste management and recycling and therefore wanted to launch and promote this new service.

The Websites

We started by updating the Speedy Skips website, which was originally a static site built for online presence only and had some call to actions in place encouraging people to call to book their skip. We changed it to an online booking e-commerce platform where the public could easily book their own skips and pay for them online which is very niche in their industry. This was an especially useful feature during lockdown, which we also tweaked for them so that clients could see the availability of skips. Due to the lockdown period being such a busy time for the waste industry, we also changed their response times on their website to reflect demand and supported them fully. In addition to the Speedy Skips website, we also redesigned and developed the Allstone website, placing it on a subdirectory of the new Speedy Skips website.

The two brands were both well-known in the local area, but we were aware that Speedy Skips had more traffic than Allstone, and that their advertising performed slightly better too. We capitalised on that and merged the websites to drive customers who were looking at skips to also look at and be aware of their stone supply branch. This was also an economically sound move for the company as they only need to maintain one website rather than two.

Merging the two sites has provided them with the opportunity to upsell their aggregates online with a new eCommerce platform, Allstone. Historically Allstone supply mainly trade in Gloucester but now has provided a website aimed more towards the domestic market selling decorative stone and other similar products online. Since the Allstone eCommerce site launch over a year ago, they’ve had 112% increase in traffic with over 28k visitors, both direct and referral from the Speedy Skips site.

For the Allstone website, we developed an e-commerce platform where customers can calculate the cost themselves of the sand, gravel, or aggregates they require.

 

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Google Ads for Speedy Skips

Our marketing specialists are Google Partners, which means that they know what they are doing when it comes to running Google Ads, which are paid adverts found in the Google search result pages and Google Display Network. We run a mixture of search and display adverts for maximum success. Our team has worked hard on this project, and have managed to generate some amazing results.

40.5% of website transactions now come from paid adverts, meaning that PPC is a very valuable part of their business.

Over time, working on optimising the campaigns, the cost per click has greatly reduced by 38.7% down to £1.28. But we didn’t stop there, our team have been able to reduce the cost per conversion to less than £4, meaning every £4 spent on Google Ads has successfully generated a valuable conversion.

Our team has been able to successfully expand the Google Ads campaign as the company grows, increasing the conversion rate by 74% since 2018.

The SEO

Search Engine Optimisation is the act of altering your website to achieve better rankings in the organic (not paid) search result pages. This is a great way to ensure you are visible to the customers who are actively looking for your products.
With over 10 years of SEO experience, our team are on the cutting edge of what Google is looking for when ranking website pages. In the last 6 months the number of site visitors to Allstone has increased by 80.9%, and the number of sessions or visits are up by 91.6%, and 35.4% of transactions on their site comes from organic traffic.
With the ongoing SEO of the Speedy Skips website the rankings are at a fantastic place, we continue to work on this, increasing organic traffic by more than 30% year over year.

Our Work