Crystal Clear Bristol

The Client

Crystal Clear Bristol is one of the leading experts in the fit and supply of doors, windows and rooflights. As an Origin premium partner and with over 20 years of industry experience, they provide an extensive range of quality products and excellent customer service across Bristol, Bath and beyond. They had worked with their previous agency in Bristol for over 10 years. In that time, they felt that the agency wasn’t pushing the business in the right direction.

We took over the account in June 2019 offering a full service retainer including IT support, website maintenance, design, PPC, SEO, social media, email marketing, content creation, press and outdoor advertising, strategy and planning. We have absolutely loved working with them so far and can’t wait to see what the future of this partnership holds.

Marketing Strategy and Planning

With a full service retainer Crystal Clear Bristol has a dedicated account manager that works with the various departments at Brace to develop short and long term marketing strategies, which are tailored completely to their business goals and company objectives. From liaising with advertising partners to ensuring marketing materials are cohesive in message and branding, our team works closely with Crystal Clear Bristol throughout the implementation of this strategy.

Website Design and Development

Working with our graphic designers and web developers, Crystal Clear Bristol has a brand new website that launched in Summer 2020. The perfect platform to showcase their extensive range of products, to communicate with customers and generate leads, their new website is clean, professional and provides a fantastic user experience from start to finish.

Search Marketing (PPC & SEO)

In order to increase web traffic and generate quality leads for them as a business, we provide both organic and paid search marketing for Crystal Clear Bristol. In the past year, compared to the previous, they have seen a 52% increase in users, a 41.24% increase in website sessions and a 39.18% increase in page views. Their cost per click for PPC has also decreased by 19.7% with PPC conversions increasing by 1022.6% and clicks increasing by 202.1%. All of these statistics are reported monthly to the client using our bespoke reporting system in Google Data Studio.

Social Media Marketing

Our marketing team manages Crystal Clear Bristol’s social media platforms. Including Facebook, Instagram and Pinterest, we design, produce and share social media content to promote their products, engage with their customers and increase brand awareness in their target locations. We also create focused ad campaigns, which target specific audiences to generate leads.

In the past year, compared to the previous, their Facebook followers have increased by 13% and their Pinterest followers have increased by a staggering 1233%. They also received 198 goals conversions from Pinterest and over 700 goal conversions from Facebook. These goal conversions include phone call and email clicks, contact form completions and quote form completions. All of these statistics are reported to the client each month using our bespoke reports in Sendible.