Simplicity in Business

the client

Simplicity has an industry-leading reputation forged over 15 years of business and within this time have helped thousands of recruitment businesses start and grow. Simplicity provides recruiters with the right financial help, back-office support and recruitment technology to help them run a more efficient, compliant and profitable business. This has allowed them to turn over 150 million a year.

Being forward thinkers, Simplicity allows recruiters to focus on what they do best – grow their businesses. Simplicity came to Brace to have their existing website maintained and optimised for search engines. Then used Brace once more when they wanted a clean, new and fresh website that reflected all aspects of the business.

Simplicity wanted a new website which would benefit the sales team greatly and aid as a sales tool. Along with promoting the benefits of using the services of Simplicity – using the question and answer approach throughout the site – The answer is Simplicity!

To make this happen a fun and vibrant graphical redesign of the website was created, matching their redesigned branding update provided by both internal and external teams. This included the use of subtle website animations and well-thought-out colour schemes.

A user-friendly experience for the user with simple navigation, data capture, free access to an online resource centre that, through a simple registration process allows any recruitment agency to access valuable guides and brochures.

Brace’s marketing team added custom event tracking in order to give the client the ability to follow the end-user journey and analyse as appropriate. We used the advanced user_id feature to allow Simplicity to monitor the behaviour of individuals in order to help them build a profile on their web visitors.

Brace’s developer built a completely bespoke online calculator based on formulae provided by the client, with the opportunity to share calculator results to colleagues or other acquaintances. As well as the integration of a third-party live chat system already in use by the client to act as another call to action.

All of this is built on a content management system that provides the client with the ability to update various sections of their website at will, without any technical knowledge at all.

View the next slide to see the website in action.


Simplicity are also a national SEO customer, they appear on page one on all recognised search engines for almost all their business key words. Their key words are focused around their main services and optimised for the whole of the UK. We focused on their personalised SEO campaign when redesigning the new website to ensure all keywords are used within the content. The impact of this was that the website redesign has helped the website climb further up the search engine results page. We track all user interaction and conversions around their website to feedback to Simplicity so, they can track their website success rate.

  • Users are up14.27%Users are up
  • Pageviews are up11.76%Pageviews are up
  • Phone Calls are up 91.67%Phone Calls are up

“We have worked with Brace for over a year now. They have helped us improve our SEO ranking and recently designed/developed our new website, which has been received excellently. Great team to work with and very cost-effective.” – Simplicity

Our Work