Western Computer

The Client

Western Computer are one of the few Apple premium resellers in the UK with 8 retail or service centres nationwide. Western Computer provide both the sale Apple products and a comprehensive servicing and support package. They enjoy a close relationship to Apple, all staff are trained and certified by Apple and they are proud to provide a friendly expert service in both an in-person and online setting.

They came to Brace wanting to update the look of their website and to have a more professional e-commerce platform to increase their online sales.

The Website

When we took on the project, we noticed that not only was their previous website in need of updating, but there was also a lot of scope to improve the user experience on the website and improve the performance to speed up the checkout process. This is where we identified that potential sales were dropping off.

Another challenge was that the website needed to be able to integrate with other platforms to manage; payment gateways, stock inventory, order management & fulfilment and a product servicing enquiry web form integrated with their internal servicing system. Not to mention the standard integration such live chats and Mailchimp.

The eCommerce website was built to be able to host the whole range of current Apple products, with many buying options and with several payment methods. During every stage of the development process speed and performance were considered which led to the finished product ranking highly on Google Pagespeed Insights, a whopping 98 out of 100! It is also fully responsive to mobile users, allowing customers to shop for Apple products and accessories on the move.

Website Design and Development

The greatest challenge of the project was the development time and testing required to successfully integrate with the different platforms whilst consistently providing a quick e-commerce experience for the end user.

The design had to mimic the classic Apple look, as an Apple Premium reseller, whilst retaining the Western Computer brand, and we feel it has achieved this, it has the classic minimalistic clean Apple look, but with enough differentiating features.

We are pleased to say that the client is very happy, and we in the Brace office are proud of the website we have built. We’ve even heard that a representative at Apple was happy with the new website.

Although it’s only been live for a few weeks we have already noticed an increase in daily sales with the same level of daily visitors. We attribute this to the user experience that the customers are now receiving.

We are really excited to continue working with the team at Western Computer.