Why you should invest in quality content for your website

Content is King

Strong, engaging content is the foundation of all your company’s marketing, PR & sales efforts. High-quality website content is crucial to the success of your site in order to retain your website users and drive conversions. A fantastic website design will ensure a good first impression on your visitors and when coupled with the right content; will ensure they keep coming back for more.

Should you write your website content yourself?

Writing content for your website can be a time consuming, strenuous process and it can be difficult to know where to start. Some of our clients choose to write their new website’s content themselves, which can result in the project taking much longer to compete, as let’s face it, as a business owner or marketing manager, you have much more important things to do than writing content for hours on end. The good news is there’s a MUCH easier (and better) way…

It’s time to call in the professionals

Professional content writers are experts in creating engaging, interesting content designed to convert readers into customers. Not to mention good content helps your website to rank highly on search engines like Google, so it’s important to get it right.

Why should you invest in quality content?

Save money – Quality content can improve the ranking on your web pages on Google (provided the other aspect of SEO are in order), meaning you may have to spend less on paid ads to appear higher on search engines.
Drive more traffic to your website – We all want lots of visitors to our websites, so if you create original, useful and engaging content visitors are likely to share it and come back for more, seeing your traffic increase. Google loves fresh, relevant content so updating your website regularly with blog posts is one of the best ways to get found.
Generate leads and conversions – Quality content filled with persuasive language and calls to action can result in a higher conversion rate. Your business is likely to have hundreds of competitors offering very similar services, so in order to win the customer, you need to convince them. Good content can boost your sales.

At Brace Creative Agency we can provide professional content for your website which reflects your brand’s tone of voice and values. ‘Style over substance’ does not apply to our websites, we believe your content should be as engaging as the design.