Embracing Success: Client ROI with Google Ads

Boost Your Online Presence with Targeted Marketing Tools

When looking to enhance your online presence with the aim of achieving more clicks on your website or social media that will then convert into sales, there are a variety of fantastic marketing tools that can assist with this to get the results you want.

At Brace Creative Agency we love celebrating the wins of our clients but also providing bespoke solutions for them based on their goals, budgets and needs.

Client Success Story: Improving Ecommerce Sales with Google Ads

One ecommerce Google Ads client wanted to boost their revenue from the results they achieved from January 1st – June 1st 2023 for an improved outcome during the same period for 2024. We started the process with how much the client wanted to increase their budget by, and in this instance was 2% more than last year’s spend.

Key Steps in the Strategy:

  • Restructure their Google Ads campaigns
  • Set up brand new, data-informed campaigns
  • Advanced targeting techniques
  • Regular optimisations and updates

progressOutstanding Results Delivered by Brace

At the end of the evaluation period, we measured the success of our tailored approach, and the results were remarkable:

  • 53% increase in the value of purchases through Google Ads
  • £178,000 purchase revenue in Google Ads from January 1st – June 1st, 2024, compared to £116,000 for the same period in 2023
  • ROI of over 2700%

The year-on-year comparison with a purchase revenue increase of £62,000 is truly a success, and we take great pride in ensuring that our clients are reaching their potential thanks to our expertise in driving forward sales through Google Ads.

Why Google Ads is a Winning Strategy for Your Business

If you’re thinking if Google Ads is good for your business, the results speak for themselves. It’s a cost-effective way to reach your target audience online and the great thing about it is you only pay when your ad has been clicked. Therefore your dedicated budget is only spent when you have engagement for your website.

googleReady to push your ecommerce business to the next level?

Brace Creative Agency are here to assist and looks forward to creating a unique marketing strategy for you.

 

Learn More About PPC

Read our other blog posts