There are now more than 5.5 million registered businesses up and running in the UK, online and offline marketing has never been more crucial.
In order for businesses to be successful, they need to ensure their branding messages are high-quality, targeted, easily found on the web and promote their unique selling point (USP) to gain as much interaction as possible against the ever-growing competition.
If this wasn't enough, you also need to design a comprehensive marketing strategy, which seems to get ever more complicated year on year, as new technologies develop.
Phew. Getting these marketing services supplied by different companies can become very time-consuming and frustrating, not to mention all the different management fees are going to get expensive.
Ever heard of the expression “too many cooks”? Well, all the different marketing agencies you are using may, in fact, be hindering your marketing, rather than helping.
What makes up an effective marketing strategy in 2018:
- Marketing strategists
- Website development/re-engineering
- Search Engine Optimisation (SEO)
- Market research
- Marketing software
- Graphic artists
- Branding experts
- Print materials
- Pay per click (PPC)
- Social media specialists
- Regular targeted advertising campaigns
- Metrics/data analysts
- Email campaigns
... And much more. This list is already extensive, but with new technologies and trends building all the time, there is always more to add to improve your marketing strategy.
So why not just use one company?
Working with an experienced marketing agency to get all of your marketing done under one roof can be highly beneficial, some of these benefits include;
A streamlined service
If you choose an agency for all of your marketing efforts, over time they will get to know you, your company, your branding, your expectations, goals and much more. Making asking for new material a streamlined experience. A decent marketing agency will have a project manager who will do all of the hard parts for you, so you don't have to worry about a thing, just a quick call or a meeting with the project manager will get the wheels turning.
Simple relationship management / one point of contact
As mentioned above, most marketing agencies will have a project manager to keep on top of projects and client satisfaction, making communication with the agency a simple call away. No need to worry about explaining to your SEO specialist what your goals are and repeating it to your social media experts and then going to your print marketers etc. All of your communication will be done with one individual, who can do all of the communicating for you.
Experience in executing marketing plans
If you're going planning on investing in an extensive marketing plan for your company, it’s important to make sure you work with someone who knows what they're doing. When choosing an experienced marketing agency, you can be sure they're specialists in putting together a marketing plan that incorporates their years of trial and error experience.
Money savings by hiring to your specific needs
With a marketing agency, you can hire to your needs. If you wish to focus on social media advertisements one month and pay per click (PPC) the next, then they will have the group of specialists there ready to work with you to reach your goals.
No additional employees required
Using a marketing agency rather than hiring someone for a marketing position can save you time and money when it comes to training and recruitment costs. All members of a marketing agency go through regular training to keep their skills up to date, including updated industry training, regular research into new techniques and relevant certifications.
No lost opportunities
Free up your current workforce and focus on what you do best. Marketing a business can take a lot of time and effort when you attempt to do it in-house, taking this responsibility away from your workforce can free their time up to focus on their job roles.
We pride ourselves on being able to tailor-make a marketing strategy to maximise your return on investment and reach your business goals. Get in touch with the team today for your own targeted marketing strategy.