A logo is more than just a symbol, it’s a visual representation of a brand’s identity, values and story. A logo has to encompass all that, while still resonating with an audience, and be easily replicable and applicable to various marketing swag (collateral). To ensure the design fulfils the requirements and results in a
If you’ve found yourself here, then you’ve probably begun to look at your logo and feel like something is just a bit… off. You don’t know what it is, maybe it just doesn’t represent your business any more, or you’re going through a rebrand, or the logo is outdated and just needs modernising a bit.
Brand mascots are more than just cute characters or catchy symbols; they are the charismatic faces behind many of our favourite products and services. They act as the bridge between brands and consumers, enabling emotional connections to be forged and leave lasting impressions. Close your eyes and think of a mascot. Who did