Much like your business’s website, your business card can be the first thing that a potential customer sees of your business, which is why getting them right is so important. Whether you are exchanging cards at a networking event or using them to reach potential customers, they are a brilliant way to communicate.
In a digital age, marketing materials such as business cards can be left forgotten and unused with many people even asking “why do we need business cards when we have the internet?” But what these people don’t realise is that business cards have been helping businesses for centuries and we are pretty sure they are here to stay.
Originally invented by the Chinese in the 15th century, “calling cards” were used to give people notice that they intended to visit a certain place or person. Later evolved by European merchants in the 17th century, they became “trade cards” which, much like the business cards we use today, acted as a miniature advertisement for their businesses.
So, what does your business card say about you? The look, feel and content of your business card can say a lot about you as an individual and as a businessperson. An error-free business card with a clean design suggests that you have a good eye for detail, whilst using quality paper tells them that you take pride in the quality of the work that you do.
Below, we have answered some of the most commonly asked questions to help you get the perfect business card for you.
What Should I Include On My Business Card?
- Logo
Including your logo on your business card is important. Not only does it act as a visual representation of your business, but it is also a way to increase brand awareness and recognition. The more people that see your logo, the more likely they are to remember it.
- Company Name
This may seem like an obvious one but, much like your logo, it is important to include your company name so people can start to remember who you are and what you do. If your company name is included in your logo, like Brace’s, it isn’t necessary to include it separately. However, if it isn’t included in your logo, we would recommend featuring it somewhere on your card.
- Your Name
When including your name on your card, give it prominence. Helping people remember your name, this enables them to create a personal connection to your business.
- Contact Details
Probably the most important part of your business card, contact details are a must so potential customers are able to contact you. We recommend including your email address, phone number and business address, making sure they are accurate and up to date.
- Your Website
Giving potential customers the opportunity to find out a bit more about your business, the services you offer and work you’ve previously completed, featuring your website on your business card is always a good idea.
What Design Should I Use On My Business Card?
To put it simply, choose a design that suits your business. First impressions count, so make sure it shows your business in a good light, is clear and easily understood. When incorporating those things, it is hard to go too far wrong (hopefully).
What Are The Benefits of a Business Card?
- They are an affordable form of advertising, especially for start ups or small businesses.
- Business cards are versatile. They work for almost any business.
- You can get personal. Not only can you personalise your business card exactly how you want it, you also create a personal relationship with your customers by putting a friendly name to your business.
- They are convenient. They are easy to use for both you and potential customers.
- They work. On average for every 2000 business cards that get given out, the number of sales increase by 2.5%. Whilst that may not seem like a huge percentage, it shows that business cards can work if you use them effectively.
If you would like help creating the perfect business card for your business, please get in touch with our graphic design team today by calling 01452 729 953 or by emailing hello@brace.co.uk.
