What Makes A Strong Brand?

Your business’s branding isn’t something that you should rush. After all, you have just 7 seconds to make a good first impression on your potential customers. But, how can you make sure that you use those seconds wisely? By making your brand strong.

Here are 5 things that you can do to make a strong brand.

Use Clear, Concise Design & Communication

When it comes to branding, the phrase “less is more” definitely applies – whether it be your business’s logo design or how you communicate with your customers. Ensuring your brand’s design and communication are clear and concise across all platforms makes your brand appear cohesive, avoids customer confusion, and makes your customer’s journey easier.

Be Consistent

It is estimated to take between 5 to 7 impressions for people to remember a brand. But if your brand’s appearance is always changing due to a lack of consistency, that figure is going to rise significantly. Ultimately, If your potential customers don’t remember you, they certainly aren’t going to shop with you. This is why it comes as no surprise that consistent presentation of a brand has seen to increase revenue by 33% (Lucidpress, 2019).

Think Outside the Box

“You can’t blend in when you were born to stand out” and your brand definitely wants to stand out, especially from your competitors. This makes thinking outside of the box important when designing your logo, choosing your brand’s colours, communicating with customers, and more. Your brand needs to be the shepherd, not the sheep.

Understand Your Target Audience

Your branding is everything a consumer sees and feels about your business. From how you treat your customers to your logo and brand colours, they need to be able to relate to your brand, what you do and who you are. This is why understanding your target audience and adapting your branding accordingly is a definite if you want to make your brand strong.

Target audience text

Incorporate Your Company’s Mission & Values

77% of consumers buy from brands that share the same values as they do (HavasGroup, 2019). Therefore, your brand needs to be reflective of your company’s values to be able to connect with your target audience and convert them into loyal customers.

We are passionate about creating brilliant branding that positions your business exactly where you want to be for today and for your future. Get in touch with our team today to find out how we can transform your brand. Give us a call on 01452 729 953 or drop us an email at hello@brace.co.uk.

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