Black Friday 2024: 5 Key Insights to Power Your 2025 Marketing Strategy

As one of the biggest shopping events of the year, Black Friday is fast approaching and for many businesses, it can make or break their Q4 performance. With recent UK Black Friday spending data showing shoppers actively holding back in October so they can spend more during the discount period, The stakes are high. Customers

Social Media Trends & Predictions for 2024

It’s the start of another brand new year, and with that comes new, exciting trends for us social media marketers. In today’s fast world, it can be difficult to keep up to date with these ever changing trends, which is why we have decided to start the year off by sharing some of our top

Google Reviews Update: What Businesses Need to Know

How good does it feel when you receive a great Google review from one of your customers? Pretty exhilarating right? And so it should be.   Google reviews are a fantastic way for individuals to praise your products or services online so that other people can see for themselves the high standard of work you deliver

How The Digital Markets Act 2024 affects website owners

The European Union has launched a new law, The Digital Markets Act 2024 (DMA) which also applies in the UK, and it is likely to make an impact on both marketers and businesses alike. This is because it has implications for many businesses and organisations with a website.  So what is it and how does

Our Logo Design Process

A logo is more than just a symbol, it’s a visual representation of a brand’s identity, values and story. A logo has to encompass all that, while still resonating with an audience, and be easily replicable and applicable to various marketing swag (collateral).    To ensure the design fulfils the requirements and results in a

3 Things to Consider When Designing a Logo

If you’ve found yourself here, then you’ve probably begun to look at your logo and feel like something is just a bit… off. You don’t know what it is, maybe it just doesn’t represent your business any more, or you’re going through a rebrand, or the logo is outdated and just needs modernising a bit.

7 Brand Mascots: Super Creepy or Super Catchy?

Brand mascots are more than just cute characters or catchy symbols; they are the charismatic faces behind many of our favourite products and services. They act as the bridge between brands and consumers, enabling emotional connections to be forged and leave lasting impressions.    Close your eyes and think of a mascot.   Who did

PPC Marketing Executive Role Available!

Do you have experience in paid advertising? Do you enjoy creating marketing strategies and critical thinking? If you answered yes to both questions, we have an exciting opportunity that might be the perfect fit for you. About Us Brace Creative Agency is one of the South West’s fastest-growing digital marketing agencies. We have a very

A Brief Look at the Coronation: Marketing the Royals

Whether you’re a royalist or not, it’s undeniable that the royal family are a fascinating entity and how they present themselves has changed significantly over time. From (the controversial) Henry VIII and his six wives, to the family matriarch Elizabeth II, the royal family certainly means something different to the nation today than it did

The Dos and Don’ts of April Fool’s Day Marketing Pranks

The prankster’s favourite day of the year is on the horizon – April Fool’s Day. We all know what makes a decent April Fool’s prank on friends and family; an unsuspecting Whoopie cushion here, a loosened salt shaker there, but what makes a successful marketing April Fool’s campaign? The obvious point to preface this with