Search Engine Optimisation (SEO)
What is SEO?
SEO stands for Search Engine Optimisation, which is the practice of increasing traffic to your website through improving your rankings in the organic search results.
Search engines such as Google and Bing have the huge responsibility of sorting through billions of websites to work out what the best result is for each search term, in order to do this, they use complex algorithms and semantic indexing which determines user intent.
Within this algorithm, there are over 200 ranking factors that are currently considered, however, Google keeps these ranking factors a secret and regularly updates their algorithm to give their users the best results. That’s where experienced SEO professionals come in.
Brace has a team of SEO experts based in Gloucester that specialise in cracking the code and optimising websites to increase their search presence in the SERPS.
We understand that every company wants their website at the top of the search results in an instant, however, a white hat SEO strategy takes time, and we will work with you every step of the way keeping you updated on your ranking and traffic changes, along with our bespoke monthly reporting.
If you would like to get a better understanding of how SEO works, check out our top ranking factors pie chart.
Does My Website Need SEO?
It is a given that a comprehensive SEO strategy will increase your search presence and drive more organic traffic to your website, but you may be wondering what value this offers and why it’s so important.
In today’s competitive market, investing in SEO is more important than ever:
- SEO can put you ahead of your competitors in SERPS
- Users trust search engines such as Google to give them the most relevant answers for their search terms
- An SEO strategy will not only improve your search presence but also the overall usability of your website, making it easier to generate conversions
- SEO is an investment, although paid advertising can get you instant results, you are paying for every lead the ad generates for you. Whereas, SEO continues to deliver over time as long as the website is kept up to date with the latest algorithm changes.
- Benefit from increased Traffic, Engagement, & Conversions, these factors all work together to help you reach your business goals.
Gloucester Based SEO Specialists
Why Choose Brace?
With over a decades worth of Search Engine Optimisation expertise improving the digital footprint and online reach of businesses across the UK, Brace is the best choice for SEO. In Gloucester, Cheltenham, Worcester and Bristol our clients dominate the top ranking results on search engines.
Our qualified team of SEO experts based in Gloucester are accredited by Google as leaders in digital marketing and innovation are experts in providing a results-focused service. Brace is always keeping up to date with the latest algorithms to ensure that your online presence is brought to the forefront. The high-quality content we produce for your online presence is to improve the visibility of your website.
As a recognised Google Partner and Squared Online/ Google Analytics qualified marketer your digital footprint is on the right path with Brace.
What goes into your SEO campaign?
To build a successful SEO campaign there are a number of factors to follow. From mobile-friendly design, easy to navigate structure, high-quality unique content, high-quality backlinks from other websites and social media activity, to name a few.
The physical website, social media, blogs, directories and review sites all encompass this. We believe in organic search results, as do the likes of Google and Bing. But we are also sales focused and constantly push to improve online rankings with our expertise.
get your free audit
If you think that you could be getting more traffic to your website but don’t know where to start, then why not let our audit point you in the right direction.
Just fill in the following form and a member of our specialist SEO team will get back to you with an easy to understand SEO audit report.