Search Engine Optimisation

Uncovering your brand's full potential

What is SEO?

SEO stands for Search Engine Optimisation, which is the practice of increasing traffic to your website through improving your rankings in the organic search results.

Search engines such as Google and Bing have the huge responsibility of sorting through billions of websites to work out what the best result is for each search term, in order to do this, they use complex algorithms and semantic indexing which determines user intent.

Navigate the Algorithm Maze

Within this algorithm, there are over 200 ranking factors that are currently considered, however, Google keeps these ranking factors a secret and regularly updates their algorithm to give their users the best results. That’s where experienced SEO professionals come in.

Brace has a team of SEO experts based in Gloucester that specialise in cracking the code and optimising websites to increase their search presence in the SERPS.

Ethically Dominate the Web

We understand that every company wants their website at the top of the search results in an instant, however, a white hat SEO strategy takes time, and we will work with you every step of the way keeping you updated on your ranking and traffic changes, along with our bespoke monthly reporting.

If you would like to get a better understanding of how SEO works, check out our top ranking factors pie chart.

Meet the SEO Rockstars

Does My Website Need SEO?

It is a given that a comprehensive SEO strategy will increase your search presence and drive more organic traffic to your website, but you may be wondering what value this offers and why it’s so important.

In today’s competitive market, investing in SEO is more important than ever:

  • SEO can put you ahead of your competitors in SERPS
  • Users trust search engines such as Google to give them the most relevant answers for their search terms
  • An SEO strategy will not only improve your search presence but also the overall usability of your website, making it easier to generate conversions
  • SEO is an investment, although paid advertising can get you instant results, you are paying for every lead the ad generates for you. Whereas, SEO continues to deliver over time as long as the website is kept up to date with the latest algorithm changes.
  • Benefit from increased Traffic, Engagement, & Conversions, these factors all work together to help you reach your business goals.

Start your journey here