When it comes to creating engaging content, whether it be for social media, a website or print, there are so many different factors that I always consider. These include the company’s tone of voice, the type of message that I want to convey, the purpose of the content that I am writing (is it to
Since our very first project with C2S, we have been fortunate enough to work on a range of creative projects with them. From the management of their website through to the design and print of their magazine, the Brace team has been there every step of the way. So when they approached us regarding their email
It is the year 2000 and a business is looking to promote their products in the run-up to the festive season. But, what marketing tools do they use? Newspapers? Television advertising? Maybe even the radio? Now, in 2019, a new world of powerful and effective marketing has taken over – Social Media! Designed to allow
Remarketing is an advertising strategy that is used to target customers that have already viewed your site or shown an interest in your products. The aim of remarketing is to re-engage customers who have previously browsed your site but are yet to follow through with a purchase (a conversion). In Google Ads, there are four
Content marketing is a form of marketing that focuses heavily on the creation and publishing of content that is produced for a specific target audience. This content is usually distributed online in the form of photographs, videos and blogs. So, why is content marketing beneficial? Content marketing is beneficial if you want to build relationships
The world of marketing is continually growing and changing, so if you want to market your business effectively, you’ll need to keep up. Here are some marketing tips to bear in my mind if you want to effectively market your business in 2019. – People put their trust in brands that they know, recognise and
If you’re a retailer, you have probably started to capitalise on the festive season. However, if you provide services, you probably haven’t. Don’t worry though, as it is never too late to give your marketing campaign a sprinkle of Christmas magic! There is a wide array of promotional techniques that you can use to make the
If your company is yet to advertise on social media, you’re missing the chance to target a huge audience, benefit from low cost per click and accurately measure return on investment. Find out the top 4 benefits of social media advertising, below. Cost Effective With paid social marketing, budgets can start from as little as £5
Finding the right channels for your business At Brace we are a media neutral agency meaning that we research and recommend the best route to market for your business. We are not swayed by one medium and believe that there is never a one size fits all solution, so we consider all advertising channels including
Content is King Strong, engaging content is the foundation of all your company’s marketing, PR & sales efforts. High-quality website content is crucial to the success of your site in order to retain your website users and drive conversions. A fantastic website design will ensure a good first impression on your visitors and when coupled with