Search engines are using complex AI: how to adapt your marketing strategy.

What is AI? AI is artificial intelligence, essentially software built by humans to be able to do something that traditionally only humans have done, such as writing a blog (see what we did there). AI is a really hot topic as of late, with ChatGPT writing almost anything, from recipes to university essays, and with

Are Progressive Web Apps the Way Forward?

Mobile apps offer a variety of benefits for any business, from improved accessibility and usability to increased conversion rates. Due to this, introducing an app can be a welcome addition to any companies marketing plan. With the demand and expectations for Apps growing, why doesn’t every company have one? The answer to that is cost.