The Importance of Storytelling in Marketing

Marketing has a lot of noise. Between the noise of competitors and the ever-changing landscape of trends, marketing is like a deafening wind howling right into your eardrums, and it may feel like they’re about to burst.  It’s logical to assume standing out would mean making the MOST noise but we’re here to tell you

How to Create a Powerful Father’s Day Marketing Campaign

You’re probably looking at your mantelpiece post-Mother’s Day thinking, “That looks a little bare of cards…” – but don’t worry, Father’s Day is just around the corner to fill those empty spaces. As role models that teach us valuable life lessons, what better way to show our appreciation for all that they do than by

A Brief Look at the Coronation: Marketing the Royals

Whether you’re a royalist or not, it’s undeniable that the royal family are a fascinating entity and how they present themselves has changed significantly over time. From (the controversial) Henry VIII and his six wives, to the family matriarch Elizabeth II, the royal family certainly means something different to the nation today than it did

The Dos and Don’ts of April Fool’s Day Marketing Pranks

The prankster’s favourite day of the year is on the horizon – April Fool’s Day. We all know what makes a decent April Fool’s prank on friends and family; an unsuspecting Whoopie cushion here, a loosened salt shaker there, but what makes a successful marketing April Fool’s campaign? The obvious point to preface this with

How to Create a Great Social Media Strategy in 2023

  Behind every great social media presence is an even greater social media strategy. When you’ve got your social media channels working like your right hand man, it will attract new followers, drive traffic and generate leads and revenue for your business. How do you get it to work like this?    Well, this article

What is Galentine’s Day and Why is it So Popular?

The world was first introduced to the concept of a ‘Galentine’s Day’ in 2010, in what started out as a ‘bit’ on popular sitcom show ‘Parks and Recreation’ and has now blossomed into an event that’s struck home in the hearts of friendship groups everywhere. It’s celebrated on the 13th of February, yes the day

New Year, new website!

Pretend you’re being visited by three ghosts of websites past for a moment and ask yourself, when was the last time you updated your website? You might realise that, come the New Year, the most generous thing you can do for yourself is invest in a new website, and it’s all going to tie into

7 Of the Best Christmas Marketing Campaigns

  Christmas is a time when families come together. It’s an annual expectation of warmth, joy, togetherness and much more. Sometimes it needs to be highlighted that this expectation makes the season a hard time for many people who don’t have family, or they may be sleeping rough, or anything else that would make the