Your business’s branding isn’t something that you should rush. After all, you have just 7 seconds to make a good first impression on your potential customers. But, how can you make sure that you use those seconds wisely? By making your brand strong. Here are 5 things that you can do to make a strong
A quiet sense of unease, a buzz of excitement, and 483 days in the making, the highly anticipated “Freedom Day”, Monday 19th July is right around the corner. But how do people really feel about the end of lockdown? On Monday 12 July, Boris Johnson confirmed the final stage of lifting lockdown restrictions would be
Keeping your site’s page speed up is not only a benefit to your visitors but also a benefit to your SEO rankings. With Google’s new Core Web Vitals setting the new standard for how websites should perform, here are some easy and simple things you can do to your site, new or old, to give
Charles Douglas Jackson once said “great ideas need landing gear as well as wings”. And although he wasn’t referring to marketing, the same very much applies to your PPC and paid social advertising campaigns. You can design and implement a great campaign, but without a good landing page you are unlikely to see it really
Ah, social media marketing. Where do I begin? Social media is the most incredible tool to reach modern audiences, yet it’s another type of digital marketing that is continually evolving and developing. In the UK, there are over 53 million active social media users, allowing you to reach an estimated 71.64% of the population using social
When it comes to creating engaging content, whether it be for social media, a website or print, there are so many different factors that I always consider. These include the company’s tone of voice, the type of message that I want to convey, the purpose of the content that I am writing (is it to
With so many businesses adding pop-ups to their websites, whether it be for Coronavirus notices or promotional discount codes, a lot of businesses are seeing a decline in their site’s performance. Negatively affecting user experience and therefore impacting SEO, pop-ups can have an adverse effect on your business. So, what is a pop-up and why