Black Friday 2024: 5 Key Insights to Power Your 2025 Marketing Strategy

As one of the biggest shopping events of the year, Black Friday is fast approaching and for many businesses, it can make or break their Q4 performance. With recent UK Black Friday spending data showing shoppers actively holding back in October so they can spend more during the discount period, The stakes are high. Customers

Social Media Trends & Predictions for 2024

It’s the start of another brand new year, and with that comes new, exciting trends for us social media marketers. In today’s fast world, it can be difficult to keep up to date with these ever changing trends, which is why we have decided to start the year off by sharing some of our top

Google Reviews Update: What Businesses Need to Know

How good does it feel when you receive a great Google review from one of your customers? Pretty exhilarating right? And so it should be.   Google reviews are a fantastic way for individuals to praise your products or services online so that other people can see for themselves the high standard of work you deliver

The Importance of Storytelling in Marketing

Marketing has a lot of noise. Between the noise of competitors and the ever-changing landscape of trends, marketing is like a deafening wind howling right into your eardrums, and it may feel like they’re about to burst.  It’s logical to assume standing out would mean making the MOST noise but we’re here to tell you