Yesterday, Google announced how they’re preparing to meet the requirements of the new GDPR coming into action in May this year. According to W3Techs, Google Analytics is being used by 52.9 percent of all websites on the internet, more than 10 times the next most popular option (Yandex Metrics), meaning these preparations affect all of
There are now more than 5.5 million registered businesses up and running in the UK, online and offline marketing has never been more crucial. In order for businesses to be successful, they need to ensure their branding messages are high-quality, targeted, easily found on the web and promote their unique selling point (USP) to gain
If your business has a perfect review score, then you’re one of the lucky few! Studies show that 94% of online customers read reviews before making a decision to purchase a product or service, so if you have negative reviews, they could be affecting your sales. What are the most powerful review platforms? If you
Over the past few months, you may have noticed a new feature appearing at the top of the Google Maps search results. Google is now offering the option to advertise your business at the top of the Google maps results as an add-on to your current or future pay per click (PPC) campaign. Although this
When buying a new product online; do you read the reviews before you buy? Well, you are not alone! 92% of consumers read online reviews. Just like when buying a product, customers will read reviews before choosing to do business with your company. In today’s digital world, the online presence of your business should be one of
what are cookies? Cookies are small files that are stored on your computer, they hold data specific to you and the websites you’ve visited. This allows the server to use your information to deliver functionality specific to you, such as storing login information or to carry the data from one website to the next. Another
SEO has changed so much in the past 2 years, many marketers are not sure what is important, what’s outdated, what will actually ‘move the needle’ and what is just a waste of time. So here are some common misconceptions and myths about SEO, so you can focus on what will get you results. myth
google is about to crack down on your website security Not having an SSL Certificate for your website could result in a drop in your organic Google’s rankings position. what is an ssl certificate? SSL stands for ‘Secure Socket Layer’, in short, this is a protocol that uses certificates to ensure data transmitted over the