Marketing reports can often look reassuring without being useful. A dashboard full of charts might appear as if everything is under control. But when the meeting ends, many businesses are left with the same question: what does any of this actually mean for us? We unfortunately see this a lot. Usually the problem isn’t
What is AI? AI is artificial intelligence, essentially software built by humans to be able to do something that traditionally only humans have done, such as writing a blog (see what we did there). AI is a really hot topic as of late, with ChatGPT writing almost anything, from recipes to university essays, and with
Mobile apps offer a variety of benefits for any business, from improved accessibility and usability to increased conversion rates. Due to this, introducing an app can be a welcome addition to any companies marketing plan. With the demand and expectations for Apps growing, why doesn’t every company have one? The answer to that is cost.