Crystal Clear, renowned for its premium windows and doors, sought to elevate its online presence to reflect the prestige of its real-world reputation. To achieve this, Crystal Clear Bristol partnered with our agency to refine and enhance their digital strategy and online engagement, further cementing their status as market leaders.

The Project Challenge

Despite offering top-tier products, Crystal Clear faced challenges in effectively reaching and engaging their target market online. They needed a comprehensive digital strategy that not only showcased their products but also optimised their digital touchpoints for conversions and performance tracking.

Key Requirements

  • Enhancing Online Product Visibility
  • Optimising Digital Customer Journey for Conversions
  • Implementing Precise Targeting and Performance Measurement

The ROI Focused Solution

We provided a multi-channel digital marketing strategy, grounded in deep market analysis and tailored to Crystal Clear’s specific goals. This included a complete website overhaul, focused SEO efforts for targeted visibility, and a highly strategic Google Ads campaign aimed at maximising ROI.

  • Website Development – A user-centric website showcasing their product range effectively while ensuring optimal performance and conversion rate optimisation.
  • SEO and Content Strategy – A comprehensive SEO strategy targeting various stages of the buyer’s journey, supported by engaging content to drive organic traffic and rankings.
  • Google Ads Campaigns – Precision-targeted ad campaigns focusing on high-value products, optimised continuously for quality conversions and reduced acquisition costs.

The Results

Our ongoing collaboration with Crystal Clear Bristol has been a testament to our shared commitment to excellence and innovation in digital marketing. The longevity of our partnership is marked by continuous breakthroughs and exceptional results, leading us to embark on a bold new project: a complete website rebuild due to be unveiled in mid 2024.

Client Timeline

Apr 2019: Partnership Begins – Initiation of Omnichannel Marketing Services.

Sep 2019: Google Ads Expansion.

Jan 2020: Email Campaign Success.

May 2020: Daily Average Website Users and Enquiries Doubled.

Aug 2020: Launch of Enhanced Website.

May 2022: Daily Average Website Users and Enquiries Tripled.

Feb 2024: Next-Gen Website Development Commences.

How it's performing:

Here's a glimpse into the remarkable achievements we've realised together in the past year alone:
317%

INCREASE in Google Ads Clicks

334%

SURGE in Google Ads Impressions

55.7%

REDUCTION in Average CPC

69.8%

UPLIFT in Conversions

9.2%

INCREASE in Organic Conversions

58.6%

RISE in Organic Traffic

13.81%

INCREASE in Visibility

131.52

ENHANCEMENT in Average Position