Our Story

the evolution from brobuild to brace

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Brobuild and Brace; different words, but with the same meaning.

We may have changed the face of our company, but the core of who we are has stayed the same. We have simply aligned our image with our values and beliefs.

In the beginning, Brobuild was the perfect name; brothers, who build websites. It couldn’t be more straight-forward than that.

But over our 10 years in business, our expert team has grown in strength and numbers, and the range of services we offer has grown with it. We are no longer brothers who simply build websites. We are now a 15 member strong, powerful web, marketing and design agency, who can offer customers a complete creative solution- with family remaining at the centre of who we are.

So now, we are Brace.

Keep scrolling to discover the meaning behind our new name.

The Story of Brace

To us, Brace means support, strength and family.

Signing your name holds you responsible

Signing our Family Name

Imagine you have created something which you are so proud of that you want to shout and tell the world. But apart from yourself knowing that you were responsible for its creation, how does anyone else know? Well, what better way is there to claim your work than the artist’s way; and sign your name.

This is exactly what we have done at Brace. We are so proud of the business we have created and built over the last 10 years that we wanted to put the Bracey family name to it. All artists sign their work. Steve Jobs signed the inside of every Macintosh, even though no one would ever see it. Signing takes ownership and holds you responsible.

We want to stamp our seal of approval over everything which leaves our studio’s doors. The Brace logo is a symbol of authenticity, originality and exceptional quality.

Unity is a Strength

Forming, strengthening and supporting meaningful relationships

One definition of the word ‘brace’ is something which provides support and strength. At Brace, we believe in the power of effective, supportive relationships. People do business with people, and building strong relationships is always the first step.

We listen and partner with our clients rather than analyse and tell. The service we provide is an ongoing conversation, allowing us to create bespoke products that truly reflect your business and brand, which we value as highly as our own.

Many of our clients are local businesses in the county of Gloucestershire and the surrounding areas. We help them thrive through transforming their online and offline presence, by building meaningful relationships and connections with each other and their customers.

This connection between us, businesses, customers and the local community is represented in the linked ‘ac’ in our logo

Branding Service

If you want to transform, refresh or create a whole new brand for your business, then talk to our creatives.

Find out more about our branding service here