Have you ever sat in a meeting, nodded along, and quietly wondered, “Okay… but what does that actually mean for my business?”, you’re definitely not the only one. Marketing has always come with a lot of jargon. Recently, though, it’s taken on a life of its own. Search is shifting, AI tools are changing
Setting your digital marketing budget is one of the most important strategic decisions you’ll make for the year ahead. For many business owners, it can be challenging to balance ambition with realism, investing enough to drive growth without wasting budget on activity that doesn’t deliver. As competition across digital channels continues to increase, a clear,
AI search is changing how people find businesses online. Instead of clicking through a list of links, more users are now getting answers, recommendations, and comparisons directly inside AI tools and AI search features. We focus on what’s practical and useful. So, here’s the simple version of what GEO is, why it matters, and
It’s no secret that Artificial Intelligence is becoming part of our daily lives, at work and in our personal day to day. It’s quickly becoming part of how we search for answers, look up research and even make decisions online. The latest hot topic (and a slightly controversial one) is that adverts are now coming
As one of the biggest shopping events of the year, Black Friday is fast approaching and for many businesses, it can make or break their Q4 performance. With recent UK Black Friday spending data showing shoppers actively holding back in October so they can spend more during the discount period, The stakes are high. Customers
The European Union has launched a new law, The Digital Markets Act 2024 (DMA) which also applies in the UK, and it is likely to make an impact on both marketers and businesses alike. This is because it has implications for many businesses and organisations with a website. So what is it and how does
Improving your business’ digital presence is key to gaining more leads and sales. Perhaps you’re in the process of developing your business’ website or you have just launched it. Either way, these five quick tips will help your customers find your business more easily online. 1. Optimise for local search Defining your target areas from
Search engine optimisation (SEO) can be a complex topic for many business owners. It’s a big task and when you explore it in more detail and realise the more you can do, it can become a bigger task than when you started. That’s why most businesses hire a marketing agency that has the knowledge and
It’s no surprise that social media saw a huge surge at the beginning of lockdown and still continues to thrive now. Whilst life has returned to some sort of ‘normal’, the growth of social media platforms are never-ending. Platforms such as Facebook, Instagram, Snapchat, LinkedIn and Twitter present fresh opportunities for brands to expand their
2022 is coming up fast. Like many other businesses, you may be planning your marketing strategy for the year ahead. You may also be looking for marketing ideas to end the year with a bang. Either way, our top 10 New Year marketing tips are a great place to start. 1. Get personal with your