It is the year 2000 and a business is looking to promote their products in the run-up to the festive season. But, what marketing tools do they use? Newspapers? Television advertising? Maybe even the radio? Now, in 2019, a new world of powerful and effective marketing has taken over – Social Media!
Designed to allow us to share content efficiently, quickly and in real-time, social media is now a marketing powerhouse with the ability to reach over 3 billion unique users across the world.
Because of its incredible reach, social media advertising is widely used by businesses to grow their brands, reach new audiences and ultimately, generate profit. This is why when it comes to holidays like Christmas, social media is a brilliant place to start.
To help you this festive season, we would like to share with you our short guide to how you can market your business effectively this Christmas using social media. Keep reading to find out more…
Spice Up Your News Feed This Christmas to Get Your Followers Feeling Festive
A fantastic way to inspire your followers and get them in the festive spirit is to keep your news feed up to date with relevant, regular and quality content. Whether it is sharing behind the scenes of your business or posting the latest trends, posting quality content on a regular basis is the first step to nailing your social media strategy.
Understand Who Your Target Audience is And Share Content Aiming to Please Them
The best way to get engagement on social media is to share interesting content that your followers enjoy, so they share it with their friends and family. But, to do this, you need to understand what makes your target audience tick.
Is it a video featuring your newest products? Or, is it a festive-themed giveaway or discount code? Depending on the age, gender and general demographics of your target audience, you will have to alter your content accordingly to make sure you are making the most of what social media platforms have to offer you.
Say a Little Thank You
Christmas is all about giving back, which makes it the perfect excuse to say thank you to your customers for their loyalty and support throughout the year. A brilliant way to do this is to run a Christmas giveaway or competition across your social media accounts.
Not only will this generate engagement for you, but it also requires very little effort when user-generated content is involved. All you have to do is share a post letting your followers know what they can win and how to enter then they will do the rest. From local Christmas pantomime tickets or a year’s free delivery with you, a giveaway is a lovely way to say thank you to your customers.
Make the Most of What Social Media Platforms Have to Offer
All of the main social media platforms including Facebook, Instagram, Twitter and LinkedIn have paid advertising options that are available for you to use. Why not make the most of them?
From reaching new audiences with your festive content, promoting specific products using carousel ads or promoting your business within the local area, a small budget can usually go a long way on social media when managed correctly. However, if you do not feel confident using paid advertising on social media, check out our social media service or get in touch with a member of our team today – we are more than happy to help.
Use Digital Tools to the Best of Your Ability
This year has been a fantastic year for re-targeting, especially for eCommerce businesses. Also known as re-marketing, re-targeting is a type of online advertising that helps businesses keep your brand in front of your site visitors even after they have left your website. Measurable and effective, it is a brilliant use of new digital tools to reengage your audience this Christmas.
Get Festive with Video Marketing
Are you looking to show your customers who you are and more importantly, what you do? With video marketing, you can do just that. More fun and engaging, video content is ideal for sharing on social media to get a response from your followers. It helps your content stand out among the digital noise as well as providing interesting content for your followers to watch. Want to know more about our video marketing services? Visit our Video Production page to find out all you need to know.
To find out how our social media experts can make your business stand out online this Christmas, give us a call today on 01452 729 953 or drop us an email at hello@brace.co.uk
Brace are also running a website workshop for C2S in which you can gain some great tips on how to improve your SEO and get the most from your website.
This is a free event held Tuesday 3rd December 2019 (8:30 – 11:00) and can be booked on the Circle2Success website.
