Have you ever sat in a meeting, nodded along, and quietly wondered, “Okay… but what does that actually mean for my business?”, you’re definitely not the only one. Marketing has always come with a lot of jargon. Recently, though, it’s taken on a life of its own. Search is shifting, AI tools are changing
AI search is changing how people find businesses online. Instead of clicking through a list of links, more users are now getting answers, recommendations, and comparisons directly inside AI tools and AI search features. We focus on what’s practical and useful. So, here’s the simple version of what GEO is, why it matters, and
It’s no secret that Artificial Intelligence is becoming part of our daily lives, at work and in our personal day to day. It’s quickly becoming part of how we search for answers, look up research and even make decisions online. The latest hot topic (and a slightly controversial one) is that adverts are now coming
Every business wants one thing; to appear on page one of Google. That matters even more when you remember that Google processes about 8.5 billion searches every day – and roughly 15% of those queries have never been seen before. But as AI tools like ChatGPT, Gemini, Copilot and Perplexity become more popular for answering
Since the original announcement in May 2020, search engine marketers around the globe have been eagerly preparing for Google’s latest update: ‘Page Experience’. A new ranking factor is due to roll out in May 2021. So, what is page experience? Here’s what Google has to say on the matter: “The page experience signal measures aspects
2020 is finally over and following a long and eventful year, we thought we would give you our take on the top 5 predicted marketing trends for 2021. 1. Chatbots are moving towards resolving a larger majority of website enquiries through improved automation Amazon recently updated their artificial intelligence for their search bar, and many
Circle 2 Success is a well-known regional networking group based in Cheltenham, Gloucestershire. Before the pandemic, they offered face-to-face events where local business people could make useful and profitable connections. These networking events included lunches, drinks, dinners and even sporting events. What made them so exciting? Simple icebreakers, expert speakers, and the delivery of insightful
With so many businesses adding pop-ups to their websites, whether it be for Coronavirus notices or promotional discount codes, a lot of businesses are seeing a decline in their site’s performance. Negatively affecting user experience and therefore impacting SEO, pop-ups can have an adverse effect on your business. So, what is a pop-up and why
The world of Search Engine Optimisation (SEO) is ever changing and SEO in 2020 is no different. Recently, there have been some changes announced by Google that will come into effect in the next year. Sometimes, it can be difficult to understand what you need to know from these SEO update reports, which is why
Since the Coronavirus pandemic was declared, businesses across the world have been faced with unprecedented challenges. From temporarily stopping trading and furloughing staff to adapting the business to meet customer requirements during lockdown, so much has changed as a result of the Coronavirus, including search marketing. But what does the Coronavirus mean for SEO and