Have you ever stumbled across a website with blocks of endless text, unclear navigation and enquiry forms that are impossible to submit?
Have you been bombarded by irrelevant pop-ups or annoyed by disruptive layouts with broken links?
The last thing you want is for a potential customer to visit your website with the goal to actively engage with you, to then leave frustrated by the user experience.
This is why websites focused on user experience (UX) perform the best for any company, no matter the industry. Accompanying any website with a high performing audience comes improved search rankings, an endless cycle that every company should be a part of.
This is an example of a website's UX you don't want yours to resemble:
How does good UX improve SEO?
Search engines; in particular Google, can tell how user-friendly the website is by analysing the visitor's behaviour. For instance, if your website suffers from a high bounce rate, then Google will begin to identify the content on the page to be irrelevant to its audience and in response, Google will de-rank this accordingly.
Aside from ranking factors by search engines, UX is for the customer, so if your website isn't well optimised for your ideal customer journey, then it won't perform as it needs to. If you want your customer to convert by submitting an enquiry form, then there needs to be clear call to action throughout, leading the customer on a simple and easy journey to get in touch.
How does good UX help me reach my business goals?
In today's society, a beautifully designed website has become a necessity when it comes to portraying your brand identity and standing out from your competitors. With the mass of the world's population online daily, your company's website is your new storefront.
A site's design is key to helping any business achieve their marketing goals, so considering a design your target audience will appreciate, with clear call to action and usability on all platforms, should be one of your company's top priorities.
How does having a dated website affect my UX?
If your website is outdated, then it’s time to get an upgrade. The average internet user visits hundreds of well optimised and updated websites each month, so if your website isn't up to scratch, it's possible your visitor won't stick around.
In the past couple of years, mobile and tablet devices have become a highly popular and if your website isn't responsive or designed for mobile, then the majority of your customers won't be able to use it and will visit elsewhere. This will, in turn, increase your bounce rate and harm your SEO.
Google has seen the demand for mobile-friendly websites and in March this year, Google announced that the search engine will now use mobile-first indexing. In short, this means if your website isn't designed for mobile devices, then your website is soon to drop off of the rankings.
Where can I get a website designed around UX?
Here at Brace, we specialise in building websites designed around the user experience. Our team of developers work closely with our experienced graphic designers to bring you websites renowned for their performance.
Contact the Brace team today to create a website that looks beautiful, promotes your brand and converts!